THG Cloud Services Ultra-Low Latency
Low latency is vital for delivering an enhanced system performance and user experience. See how THG Cloud Services achieves it for its customers.
Get in touch now
Low latency is vital for delivering an enhanced system performance and user experience. See how THG Cloud Services achieves it for its customers.
Get in touch now
Low latency is essential for any gaming brand operating in today’s competitive gaming landscape.
Gamers want instant results, swift response times and zero delays from their gaming servers – and that needs low latency. Without it, it can lead to reputational damage, lost customers and decreased uptime.
Consequently, gaming brands want a cloud services provider that can provide ultra-low latency wherever their customers interact with them, at every user touchpoint.
THG Cloud Services know the challenges our gaming clients face and what customers demand – and how to help them overcome these and bring minimal latency to their operations.
Here’s how we do it.
Since our founding in 2004, we have become a globally recognized provider of server storage.
Our expertise and experience spans two decades, working with some of the world’s largest gaming companies.
We work with renowned brands, facilitated by our trusted bare metal infrastructure.
Our enterprise-grade infrastructure combines function and flexibility, so we can ensure users can quickly deploy simple solutions or assist them with designing complex infrastructure from the ground up.
This infrastructure is designed with global reach in mind. We currently have over 50 data centers in more than 30 locations across the UK, European mainland and the US.
This global scope enables us to offer bare metal, managed cloud, virtual private servers, GPU and colocation to brands and businesses around the world, with minimal latency.
Carriers – the backbone of the internet – are essential for ensuring latency across our cloud network.
Carriers are the conduits that deliver connectivity between cloud providers (like THG Cloud Services) and the end consumers. They provide routing to any network, anywhere on the internet – in short, they get the right content closer to the right users.
Using the right carrier is vital. We’re constantly reviewing our tier 1 carrier blend to ensure we create the best performance possible for the end-user, with the highest possible uptime with maximum resilience.
Further to this, we use peering connections in all our locations. This allows us to connect directly with eyeball networks such as BT, Virgin Media and EE, facilitating faster speeds to end users.
As part of this, we use a number of global peering exchanges, leveraging a tried-and-tested process in which we review where we send our traffic and manage our cost and latency.
This information is reviewed continually, helping us manage our connectivity on a global scale.
Our dedicated team then seamlessly optimizes the traffic path, delivering the flexibility to support the scale of our clients' network traffic.
Why should you care about Ingenuity Cloud Services? What do we bring to the table?
In this quick read, we lay everything on the table to showcase why we're the company you should choose to host your games.
At THG Cloud Services, we’re always striving to deliver the lowest latency for our clients and their end users – wherever they are in the world.
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